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  • No matter where you’re from or what your needs are, our family-owned and operated dealership has been worth the ride for 40 years.

    The Huffman family came to Lakeland in 1957, where Don worked as a motorcycle mechanic at the local Harley-Davidson® shop. 14 years later they had an opportunity to buy the business. On April 1, 1971, they purchased the Harley-Davidson dealership in Lakeland Florida.

    For over 39 years, we have been Lakeland’s only factory authorized Harley-Davidson® dealership in the area. When the family-owned business finally outgrew the original 5,000 square foot shop we built a 22,000 square foot store to handle the growing ranks of Harley-Davidson® riders.

    We are conveniently located just off Interstate 4 (Exit 33) on State Road 33, between Florida’s East and West coasts. We are proud to be a Factory Authorized Dealership featuring Genuine Harley-Davidson®, Motorcycles, Parts, Accessories, MotorClothes® merchandise and Collectibles.

    Our friendly sales staff will assist you in selecting your motorcycle. We have a wide selection of quality new and pre-owned motorcycles for our customers to choose from. Price, selection and value. That’s what our customers expect and receive at Harley-Davidson® of Lakeland.

    We offer a fully trained PHD Certified Service Staff that can provide for ALL of your needs. From minor tune-ups to major rebuilds, we have the right people, the right parts, and the right equipment to get the job done- and done right. Our entire staff of professional technicians is committed to customer service.

    Style? Performance? We have everything you need to make your Harley® bike exactly what you want it to be. We stock Genuine Harley-Davidson® Parts & Accessories for the perfect fit and look.

    With the customer first in mind, Harley-Davidson® of Lakeland is here to serve you. We invite you to stop by & let us prove that this family operated business still believes the customer is number one!


    Harley-Davidson® of Lakeland was awarded the motor company’s 2007 model year Bar & Shield Circle of Achievement Award. Harley-Davidson® Lakeland earned the award based upon their exceptional quality levels in motorcycle and related product sales, an evaluation of customer service and satisfaction, their facility, skilled and well trained staff, and various operational measures.

    “One of the primary reasons the Harley-Davidson® brand has such tremendous customer loyalty is because of the efforts of dealers such as Don Huffman and Bill Monts de Oca,” said Bill Dannehl, Harley-Davidson’s Vice President of North American Sales and Dealer Services. “We’re really proud to have Huffman and Monts de Oca as part of our Harley-Davidson® family and we look forward to many great years of doing business together.” Bill Monts de Oca, Managing Partner, of Lakeland Harley-Davidson® expressed a special thank you to their employees. Without their hard work and dedication, this special recognition would not have been possible.

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